The great Bill Shankly once said that “If you are first, you are first. If you are second, you are nothing.” He was talking about football, of course, but that theory could also be applied to business, and in particular to Google rankings.
It is imperative for a company to try and find itself on the first page of Google rankings for relevant search topics and sector keywords. Even if a term has 12,000 results, and you are sitting on page two (meaning that you are 11th-20th within the rankings), the vast majority of people are unlikely to find you because the common trend is to only scan through companies on the original landing page, and possibly only the top three or four results there. So, it’s crucial to achieve the highest Google rankings possible; but how long does this take to accomplish? Epic New Media, a prominent SEO agency in Manchester, investigates.
To elevate your Google rankings, first consider how Google operates. The site uses spiders and bots to collect data based on a large number of factors, some more complex than others, some more influential than others, but all of which have an impact upon the overall ranking order for a business.
Therefore, you need to find a way that your business can boost its reputation in these areas. You need to spend a lot of time, and demonstrate great patience, because it’s not an overnight process for those organisations, which lack huge funds and celebrity endorsements. Even at that point, it’s not a formula which guarantees success. The likes of budget allowances, website reputation, visitor figures, market strength and general sector positioning amongst your competitors comprise just some of what we have already explained are a long list of factors.
However, whilst success is not guaranteed, those who have boosted their Google rankings share one common factor: longevity. The top-ranking websites have generally been around for several years, which is as good a reason as any to emphasise that it takes a lot of time and hard work to build up a site’s credibility to the point where it ends up on page one of Google searches, with such areas as visitor numbers, click-throughs and backlinks impacting not only the rankings but also the growth of the site, along with the reputation of the business and the content of the site itself.
Speaking of which, content quality is also key to a company’s Google rankings increasing; it stands to reason that a poorly-designed or fluff-filled website won’t sit very high on Google, especially amongst thousands of market competitors. Even those sites with first-class content (perhaps in the form of blogs) certainly can’t guarantee themselves a spot on the first page of Google someday. Consider that only around 6% of newly-published items will impact upon Google rankings, according to Ahrefs, which in itself can take six months even with the benefit of low-volume keywords and high domain ratings.
So, it’s not exactly an easy process, and it certainly isn’t a quick process either. However, ten businesses still have to be on page one, and they have gotten there through sheer graft, high-quality content, a specific and logical marketing communications strategy and through patience and hard work spread over time.
Therefore, by utilising your company’s SEO in the most effective manner and putting together a strategy that can bring about long-term benefit and increased exposure, there is no reason why your business can’t do the same, and why your business couldn’t someday not only boost its Google rankings, but end up on the very first page.